About Us

Hi my name is Tonielle (YES! as in Captain and tennille)

I'm a mum of two amazing children Levi and Scarlett and proud wife to Andrew.

I have worked in the aged care sector for 11 year (having two children in amongst it) which I absolutely loved even on the 'harder days'. To be a nurse in any field, is a privilege to be able to care for someone at their most vulnerable time in life. 

My true calling though is to one day become a midwife, to support women and welcome life into the world! 

The idea of Josie James was born during the devastating pandemic, when days were long and there didn't seem to be any light at the end of the tunnel. 

For children it was even more disruptive and confusing as their little worlds and lives as they knew it were flipped upside down. An age where playing outside, exploring and socialising is an integral part of development... to be told 'it's not safe' and be restricted for an extended time. 

It was days, weeks even months where as women and mothers, we were further distanced from our greatest support networks at a time where we needed them most. We found ourselves valuing time, family and self care. Not only for ourselves but our children too. 

JOSIE JAMES WAS BORN! Positive affirmation and self care products for women and children! For the days that seem a little harder, when bedtime feels so far away... ahead of even longer restless nights. 

It's that little reminder you are enough! you are capable, and you are doing the best you can. 

We pride ourselves in supporting Australian small business, whom over the last few years have been absolutely devastated. When you support small business, you are not just a sale or order number, you are a valued and appreciated customer. 

Your purchase, share, review, recommendation brings a smile to the families behind the brand. 

Tonielle xx